Marketing  for Newton's Small Businesses
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Your business is small. Newton is big.

ALL Over Newton LLC is a Newton-based marketing company providing Newton’s small businesses with professional marketing support at a fraction of the cost of traditional marketing agencies. Working with ALL Over Newton, businesses can gain visibility—and customers—all over Newton.

We do.

You don’t have the time or resources to reach

potential customers all over Newton.

How we do it:

Each business we work with has its own entry on, increasing your visibility to the Newton community. We write entries from a consumer’s perspective, include an image, and link either your website or a landing page that we can create for you.

Events & Campaigns

ALL Over Newton creates and hosts city-wide small business shopping events and campaigns. From a Holiday Shop & Stroll to a Valentine’s Day LoveFEST, to Village Shopping Days, Village Dine Out nights, or Easter Shopping, we create community excitement around supporting Newton’s small businesses, and help drive sales to them.

Newsletters & Emails

ALL Over Newton’s newsletters and engaging graphic emails help create consumer awareness of ALL Over Newton events, promotions, and the businesses that participate in them. Easy shopping links directly to your business makes purchasing easy. We write and issue press releases for larger ALL Over Newton events.

Social Media

Strategic event postings, paid ads, links to ALL Over Newton’s newsletters and graphic emails, and direct posts about specific businesses, increase the reach and penetration of ALL Over Newton’s messaging and, along with it, the community’s familiarity with ALL Over Newton businesses.

Work with ALL Over Newton to reach more customers
with our Annual "Starter" Package + Individual Campaigns.

The Starter Package Includes: Placement

Your placement includes a business description, photo, and direct url link to either your website or a landing page. Placements are posted by category. When your business participates in an ALL Over Newton-sponsored promotion, your customized listing is cross-posted to that event page.

One Free Campaign

As a new subscriber you'll receive one agreed-upon ALL Over Newton campaign, at no fee. There are currently 8 different campaigns planned for the remainder of 2022. Feel free to participate in many or none. The fee for participating in additional campaigns is $99/event.  Campaigns are reserved for ALL Over Newton subscribers.

Community Mentions

Holding a sale? Special event? Offering a new product or service? Things getting a little slow and you just want to remind the community about your business? Just let us know and we'll share your news all over Newton.

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Individual Campaigns Include: 

(click headers for examples of our work)

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Increases the visibility of your business, shares details of your offerings, links to your website for easy sales. Showcases your business as one of Newton's small businesses to support, and helps differentiate your offerings.


Our e-push campaigns deliver details about your offerings into Newton's inboxes, creating awareness, interest, and generating excitement. Direct links to your site shorten sales cycles. 

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We post where Newton residents hang out, sharing salient details about the current  promotion, participating businesses, and reinforcing the message of the importance of shopping small & local.

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We further support ALL Over Newton campaigns with social ads, targeting your potential  customers. Of course, for big events, we issue press releases, increasing the reach of the campaign and your message.

*Campaigns are reserved for subscribers to ALL Over Newton's Starter Plan.
1st campaign is always free.
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A bit of background:

During the early days of the pandemic we created ALL Over Newton to inform and connect the Newton community with providers of locally grown-made-produced food resources. Since then, our coverage of small businesses has expanded, creating awareness of different types of businesses throughout Newton—from florists to retail shops, restaurants, artists, hair colorists, exercise studios, spas, and more. We’ve learned that lots of Newton residents will go out of their way to support local businesses if they know what they offer, and where they’re located. If your business is based in Newton, or sells directly in the city, ALL Over Newton is ready to increase your visibility, share your story, and help connect your business to members of the community eager to support it.

Lauren Berman
is a multi-faceted sales and marketing professional with a track record of success working with large and small businesses all over Newton and beyond. A graduate of Columbia University's Graduate School of Business, she has earned a reputation as the go-to local resource for helping small businesses creatively and thoughtfully stand out from the crowd and achieve their goals.

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Founder, Lauren Berman

A Few Testimonials:

Linda de Valpine

Owner, Greentail Table

Lauren Berman of ALL Over Newton cares about her community and wants to see local businesses thrive. She creates and initiates thoughtful and innovative promotions, events, and avenues to promote local businesses–and they are successful!

Dee Chaplin

Owner, Tick Tock Chocolates

Oh my gosh Lauren!! We got  6 or 7 orders immediately after you posted about us in your was crazy. Thank you!! We really appreciate it...people always listen to you :)

Lori Shapiro

Owner, Sueños Chocolate

The holiday pop-up event was amazing. It was carefully coordinated by Lauren, which was no small feat given how many local shops and pop-ups were involved. It was also very well advertised, and drew many customers who were very excited to find new local, small businesses. Even though it was my last event of a very busy holiday season, it was one of the most fun and rewarding!