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Holiday Shop & Stroll - Info for Newton Small Businesses


Newton Centre’s 3rd annual Holiday Shop & Stroll is Sunday, December 10th from 12-4 PM. The event takes place in Newton Centre where the community is invited to spend an afternoon strolling from one small business to another, taking advantage of any special promotions or featured offerings.

ALL Over Newton is organizing and promoting the Holiday Shop & Stroll by leveraging its platform and Newton-wide network. The fee to participate is $99, and you can sign up and pay for the Shop & Stroll on the link below. Once you register, we’ll reach out and begin creating your landing page entry for your approval. The landing page will be posted on Friday, November 24. While the final cut-off date to register is December 3rd, we’d appreciate early registration to help balance workloads and minimize costs.


Businesses participating in the Holiday Shop & Stroll offer special promotions, highlight specific products, hold in-store tastings—the sky’s the limit. Anything that makes it fun to stop and shop!

  • December 10

  • Business posting (name, photo, description, and url link) on ALL Over Newton's Holiday Shop & Stroll landing page of participating Newton businesses. From there, shoppers can click through to business sites.

  • Social Media Post highlighting your business & Shop & Stroll offerings.

  • Inclusion in ALL Over Newton's Shop & Stroll newsletters and emails, with direct url links.

  • Promotion of the Shop & Stroll through ALL Over Newton's community-wide marketing efforts.

  • Inclusion in the Shop & Stroll Map

  • A Shop & Stroll window cling, indicating participation in the event.


  • Increase customer foot traffic.

  • Targeted promotional support for your business to increase Holiday Day sales.

  • Newton-centric promotional support, increasing awareness of your business.


  • $99. Yep, that's it.





Purchase Here:


Linda de Valpine

Owner, Greentail Table

Lauren Berman of ALL Over Newton cares about her community and wants to see local businesses thrive. She creates and initiates thoughtful and innovative promotions, events, and avenues to promote local businesses–and they are successful!

Chris Osborn

Owner, Better Life Food 

I’ve found Lauren from ALL Over Newton to be a tenacious marking representative, especially when it comes to social media outreach. Through her use of copy and media she makes us look as fabulous as we feel we are. Her All Over Newton Blog is the perfect way to get in front of potential Newton customers and beyond. Lauren just has a way of bringing everything together.

Lori Shapiro

Owner, Sueños Chocolate

The holiday pop-up event was amazing. It was carefully coordinated by Lauren, which was no small feat given how many local shops and pop-ups were involved. It was also very well advertised, and drew many customers who were very excited to find new local, small businesses. Even though it was my last event of a very busy holiday season, it was one of the most fun and rewarding!

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