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Shape up for Spring: Home & Garden Promotion 

ALL Over Newton's Shape Up for Spring: Home & Garden is a marketing promotion designed to direct Newton residents to local resources for getting homes and gardens in shape for spring while driving sales to small, local independent businesses who can help.

As part of this promotion, ALL Over Newton will post and promote an online Shape Up for Spring: Home & Garden Guide of participating businesses. From there, shoppers can browse offerings from independent businesses in, or servicing Newton--from garden designers, to home organizers, housepainters, fencing companies, home decor stores, tree companies, and more. The Spring guide and participating businesses will be highlighted and promoted through ALL Over Newton's newsletter and social media accounts, and relationships with other city-wide newsletters. It's a low-cost, effective promotion that can be central to small business' marketing efforts in Newton.

  • Guide publishes on April 3, 2023, and remains on ALL Over Newton through July 31, 2023. Sign up whenever you'd like--but the sooner you sign up the sooner your business will be listed and promoted!

  • Business posting (name, photo, description, and url link) on ALL Over Newton's Shape Up for Spring: Home & Garden Guide landing page of participating businesses. From there, shoppers can click through to business sites.

  • At least one social Media Post highlighting your business & spring offerings, and any specials for Newton.

  • Inclusion in ALL Over Newton's Spring Home & Garden newsletters and emails, with direct url links to your sites.

  • Promotion of the Shape Up for Spring: Home & Garden Guide through ALL Over Newton's community marketing efforts.

  • Facebook Ads promoting the Shape Up for Spring: Home & Garden Guide.


  • Targeted promotional support for your business to increase Spring sales.

  • Newton-centric promotion, increasing visibility of your business to Newton residents.


  • $125. Yep, that's it.






We're the only marketing firm exclusively focused on small businesses serving the Newton, MA market. We understand who buys in Newton, how to reach them, and effective calls to action. One of our most recent promotions, the Newton Bakery Crawl, generated over 61,000 impressions in just 2 weeks. We reached shoppers through a combination of social media (47,335 impressions); traffic on the ALL Over Newton event landing page (7,300+ visitors) and 6,645 opens from subscribers to our newsletter. 

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Linda de Valpine

Owner, Greentail Table

Lauren Berman of ALL Over Newton cares about her community and wants to see local businesses thrive. She creates and initiates thoughtful and innovative promotions, events, and avenues to promote local businesses–and they are successful!

Chris Osborn

Owner, Better Life Food 

I’ve found Lauren from ALL Over Newton to be a tenacious marking representative, especially when it comes to social media outreach. Through her use of copy and media she makes us look as fabulous as we feel we are. Her All Over Newton Blog is the perfect way to get in front of potential Newton customers and beyond. Lauren just has a way of bringing everything together.

Lori Shapiro

Owner, Sueños Chocolate

The holiday pop-up event was amazing. It was carefully coordinated by Lauren, which was no small feat given how many local shops and pop-ups were involved. It was also very well advertised, and drew many customers who were very excited to find new local, small businesses. Even though it was my last event of a very busy holiday season, it was one of the most fun and rewarding!

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