A Consumer's Guide to Food & Shopping Resources Serving the Newton Community
Newton's Small Businesses
Your business is small. Newton is big.
ALL Over Newton LLC is a Newton-based marketing company providing Newton’s small businesses with professional marketing support at a fraction of the cost of traditional marketing agencies. Working with ALL Over Newton, businesses can gain visibility—and customers—all over Newton.
Marketing for Newton's Small Businesses
We do.
You don’t have the time or resources to reach
potential customers all over Newton.
How we do it:
Allovernewton.com
Each business we work with has its own entry on allovernewton.com, increasing your visibility to the Newton community. We write entries from a consumer’s perspective, include an image, and link either your website or a landing page that we can create for you.
Events & Promotions
ALL Over Newton creates and hosts city-wide small business shopping events and promotions. From a Holiday Shop & Stroll to a Valentine’s Day LoveFEST, to Village Shopping Days, Village Dine Out nights, or Easter Shopping, we create community excitement around supporting Newton’s small businesses, and help drive sales to them.
Newsletters & Emails
ALL Over Newton’s newsletters and engaging graphic emails help create consumer awareness of ALL Over Newton events, promotions, and the businesses that participate in them. Easy shopping links directly to your business makes purchasing easy. We write and issue press releases for larger ALL Over Newton events.
Social Media
Strategic event postings, paid ads, links to ALL Over Newton’s newsletters and graphic emails, and direct posts about specific businesses, increase the reach and penetration of ALL Over Newton’s messaging and, along with it, the community’s familiarity with ALL Over Newton businesses.
Work with ALL Over Newton to reach more customers
with our Annual "Starter" Package + Individual Promotions.
The Starter Package Includes:
Allovernewton.com Placement
Your placement includes a business description, photo, and direct url link to either your website or a landing page. Placements are posted by category. When your business participates in an ALL Over Newton-sponsored promotion, your customized listing is cross-posted to that event page.
One Free Promotion
As a new subscriber you'll receive one agreed-upon ALL Over Newton promotion, at no fee. There are currently 12 different promotions planned for the remainder of 2022*. Feel free to participate in many or none. The fee for participating in additional promotions is $125/event. Promotions are reserved for ALL Over Newton subscribers.
Community Mentions
Holding a sale? Special event? Offering a new product or service? Just let us know and we'll share your news all over Newton.
Individual Promotions Include:
(click headers for examples of our work)
Increases the visibility of your business, shares details of your offerings, links to your website for easy sales. Showcases your business as one of Newton's small businesses to support.
Our e-push campaigns deliver details about your offerings into Newton's inboxes, creating awareness, interest, and generating excitement. Direct links to your site shorten sales cycles.
We post where Newton residents hang out, sharing salient details about the current promotion, participating businesses, and reinforcing the message of the importance of shopping small & local.
We further support ALL Over Newton campaigns with social ads, targeting your potential customers. Of course, for big events, we issue press releases, increasing the reach of your message.
A bit of background:
During the early days of the pandemic we created ALL Over Newton to inform and connect the Newton community with providers of locally grown-made-produced food resources. Since then, our coverage of small businesses has expanded, creating awareness of different types of businesses throughout Newton—from florists to retail shops, restaurants, artists, hair colorists, exercise studios, spas, and more. We’ve learned that lots of Newton residents will go out of their way to support local businesses if they know what they offer, and where they’re located. If your business is based in Newton, or sells directly in the city, ALL Over Newton is ready to share your story, increase your visibility, and help connect your business to members of the community eager to support it.
Founder, Lauren Berman
A Few Testimonials:
Linda de Valpine
Owner, Greentail Table
Lauren Berman of ALL Over Newton cares about her community and wants to see local businesses thrive. She creates and initiates thoughtful and innovative promotions, events, and avenues to promote local businesses–and they are successful!
Dee Chaplin
Owner, Tick Tock Chocolates
Oh my gosh Lauren!! We got 6 or 7 orders immediately after you posted about us in your newsletter...it was crazy. Thank you!! We really appreciate it...people always listen to you :)
Lori Shapiro
Owner, Sueños Chocolate
The holiday pop-up event was amazing. It was carefully coordinated by Lauren, which was no small feat given how many local shops and pop-ups were involved. It was also very well advertised, and drew many customers who were very excited to find new local, small businesses. Even though it was my last event of a very busy holiday season, it was one of the most fun and rewarding!